Excellent, so you've been through 'How To Get Your Book Into Waterstones - Part One' and you're itching to complete the job?
No worries, read the HTGYBIW - Part One guide here, then hurry back. We'll wait.
Good, then we'll begin.
How to get YOUR book into Waterstones
Okay, you've done everything in part one and you're well on your way. Now just to contact Waterstones, well, not quite...
SETTING UP WITH A WATERSTONES RECOGNISED DISTRIBUTOR
Waterstones list a vast number of distributors, but even they recommend just one: Gardners.
I'd choose them, it's your best chance of being selected. You can download the application form here.
Complete it and return to:
Gardners Books Ltd, 1 Whittle Drive, Eastbourne, East Sussex BN23 6QH
As with every other step, you'll have to wait for them to reply, but when you get confirmation back, Waterstones will make your book available on their website, Waterstones.com.
Brilliant, you're on their site, which is fabulous, but there's nothing like people buying and smelling those crisp pages.
Now, it's the moment you've been waiting for...
SUBMIT YOUR BOOK TO WATERSTONES
Hooray, we're there at least!
Thanks for sticking with me, you're now ready to send your book to Waterstones. It's quite simple and may result in two submissions. First, you need to fill in the submission form on the Waterstones website, which is found here.
At the bottom of the page, you'll notice that they will look to get back to you within 30 days. It was much sooner for me, but it just depends on who deals with your e-mail.
Now, if you're lucky like I was they'll send you an email requesting you send a paperback copy of your book with some other things, including a printed copy of the front cover and synopsis (Why I do not know, as it's on your book).
So, I've shown you how to do all this only for you to find out that, yes, I received a rejection a few weeks later. My book would not be considered for their core range. They told me customers would be able to go to the store and order my book in, but wouldn't be ordered to go into their stores automatically nationwide.
It's not like I have a major publisher behind me and a fan base that guarantees thousands of sales. So, the question remains - how do you get it on the shelves?
I NEVER SAID TO DO THIS
Waterstones state on their website not to approach stores.
However, I did.
I went into my local store and spoke to the helpful staff about myself being a local author, that I'm registered with Nielsen, Gardners and Waterstones and wondered if they would be happy to help a local author get their book on the shelves.
They were happy to help, giving me details of whom to contact. I did, and he was marvellous. He couldn't do enough to get The Bumpkinton Tales: Volume One in stock and they stuck me next to David Duchovny, which is handy as I'm a HUGE X-Files fan!
This doesn't mean you will have the same luck. It depends on how helpful the store is.
It was a long, and frustrating road, having to wait months at a time between steps, but I'm now on the shelves of my local Waterstones.
I've shown you how to do it, so what are you waiting for?