Managing Customers

Human Sigma: Managing the Employee-Customer Encounter

Human Sigma: Managing the Employee-Customer Encounter

By John H. Fleming, Jim Asplund
Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits

Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits

By John A. Goodman
Managing Customer Relationships: A Strategic Framework

Managing Customer Relationships: A Strategic Framework

By Don Peppers, Martha Rogers
Managing the Customer Experience: Turning Customers Into Advocates

Managing the Customer Experience: Turning Customers Into Advocates

By Shaun Smith, Joe L. Wheeler
Managing Customers as Investments: The Strategic Value of Customers in the Long Run

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

By Sunil Gupta, Donald R. Lehmann
Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

By Cindy Barnes, David Pinder, Helen Blake
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program

By Arthur Middleton Hughes
SOLUTIONS TO THE MOST COMMON PROBLEMS FOR AMAZON CUSTOMERS: Managing Your Account, Problem With An Order, Payment Issues, Where's My Stuff?

SOLUTIONS TO THE MOST COMMON PROBLEMS FOR AMAZON CUSTOMERS: Managing Your Account, Problem With An Order, Payment Issues, Where's My Stuff?

By Quick Guides Team
Managing Customer Value: Creating Quality and Service That Customers Can See

Managing Customer Value: Creating Quality and Service That Customers Can See

By Bradley T. Gale
Database Marketing: Analyzing and Managing Customers

Database Marketing: Analyzing and Managing Customers

By Robert C. Blattberg, Scott A. Neslin, Byung-Do Kim
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

By Vinay Kumar
Managing Quality Customer Service

Managing Quality Customer Service

By William B. Martin
Measuring Customer Satisfaction: A Guide to Managing Quality Customer Service

Measuring Customer Satisfaction: A Guide to Managing Quality Customer Service

By Richard F. Gerson
Monitoring, Measuring, and Managing Customer Service

Monitoring, Measuring, and Managing Customer Service

By Gary S. Goodman
Managing Customer Experience and Relationships: A Strategic Framework

Managing Customer Experience and Relationships: A Strategic Framework

By Don Peppers, Martha Rogers, Philip Kotler
The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance

The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance

By Peter Navin, David Creelman
Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World

Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World

By Peter Cheverton
Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement

Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement

By Ashley Friedlein
Managing Customers Profitably

Managing Customers Profitably

By Lynette Ryals
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

By Ian H. Gordon