CRM at the Speed of Light: Essential Customer Strategies for the 21st Century
Author: Paul Greenberg, Roger Stewart
Publisher: McGraw-Hill Osborne Media
Release Date: May 03, 2004
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.